Shinhan culture

Shinhan culture is composed of the unique attributions, developed by peerless individuals with diversified features and identities yet have worked forward the sole mission “Providing the best services to customers”. In order to create a synergy between these individuals, Shinhan Way is born with an expectation to connect each and every Shinhan Family members by a strong passion, hope, enduring efforts for self-development to initiate creative changes. Additionally, Shinhan also dignifies the power of solidarity, mutual respect and support to deliver the best values to communities.

Components of Shinhan Way

Vision and mission
Core values
Business principles


A Better World through the Power of Finance

Creative finance: To achieve successes for our business, Shinhan’s financial products and services evolve along with the changing times and business environment. Departing from past conventions, we seek for innovative solutions using a methodology we call creative finance.

Prosperity sharing: As Shinhan helps more customers succeed and fulfills the fundamental role of finance, the allocation of resources will be more efficient and values brought to the whole of society will be higher. With the interlinked values of the customers, Shinhan and society will grow together and lead to progress in a virtuous cycle of shared prosperity.


To become a No.1 bank that creates a new future and is loved by all.

For customers: Strive to become the leading Korean bank that shares vision of a better future with its customers.

For markets: Set new banking trends by challenging the limits of the present banking industry through changes and innovations.

For employees: Create an environment in which employees can work in harmony and with pride knowing that they are members of a leading Korean bank.

Customer oriented

We maintain high ethical standards to build trust with our clients, and see things from their perspective to provide products and services that raise clients' values.

Client value: Make every effort to increase client value as the client's companion for the future.

Trust: Build trust with clients by adhering to strict ethical standards and principles.

Client-oriented thinking: Provide products and services based on in-depth understanding of clients' need and their perspective.

Mutual respect

We seek cooperation and openness in pursuit of shared prosperity for the Group and all members of society.

Coordination and integration: Pursue cooperation as a member of One Shinhan but with respect and consideration for the other's perspective.

Openness: Form a broad and diverse network of stakeholders beyond financial businesses with emphasis on open communication.

Shared prosperity: Make judgments and take action to raise the value of Shinhan and society at large.

Initiating change

We initiate meaningful changes based on our insight into shifting trends so that we can respond swiftly and boldly with creative solutions.

Insight: Predict the direction and implication of changes from a broad and comprehensive standpoint.

Creativity: Think outside the box to discover new solutions and implement new approaches.

Innovation: Take bold and swift action to introduce meaningful changes without being afraid of failure.

Towards the best

We continue to challenge and educate ourselves to become the leading experts in our fields so that we can produce sustainable results.

Challenge and execution: Set challenging goals and follow through with specific plans and perseverance.

Sustainable performance: Strive to produce results that can be sustained over the long-term horizon.

Self-development: Continue learning to gain the highest level of expertise and constantly explore new pursuits.


We practice the Shinhan WAY with pride, passion and sincerity as members of the Group and take the lead in fulfilling our responsibilities.

Role model for the Shinhan WAY: Set an example through actions bases on a deep and sincere understanding of the Shinhan WAY.

Pride: Take pride and satisfaction in doing good work as a member of Shinhan.

Self-motivation: Harness one's passion in others and take the initiative in fulfilling one's responsibilities.

Responsibility: We have a clear understanding and a sense of mission for our work, make our utmost effort and take responsibility for a result.

The first component of the Shinhan Way is business principle, which serves as the basis of making group's management decisions. In other words, business principle is a declarative statement that Shinhan engages in business based on the following manners.


We place top priority on creating value for customer


Make a better world through the power of finance


Value and nurture of talents


Strike to build a synergy for strong and powerful Shinhan